Armstrong Young LLP specialise in dental surgery design, equipment supply, servicing and repairs.
Rather Fine Work:
At our initial meeting with senior partners Chris and Phil and assistant Elaine it became clear to us that as fellow designers (of another breed), Armstrong Young needed a fresh new brand that would reflect their own high class contemporary designs.
They had tried many logo designs that incorporated the A and Y of Armstrong Young and were convinced that nothing more could be done with this. We suggested providing at least one initial concept using this idea which, along with the addition of a dentist chair, became the final design. The advantage of bringing a design company in from the outside is that we view your business with fresh eyes and have new ideas.
The previous Armstrong Young logo was very wide which didn’t work across a range of touch points. The new logo design fits nicely into a square. This is always the best format as the logo can be as large possible when width or depth are limited.
Along with the updated black, gold and grey colours, the complementary typeface of Futura and use of space, Rather Fine Design have created a sleek new website for Armstrong Young to complete their new image.