Butterfly and Bird Cakery is a bespoke cake creation service based in West Sussex.

Rather Fine Work:

Charlotte had been baking and creating cakes with a difference in her spare time. Recently she decided to start her own business and came to me to design her logo. As with many of my customers, I like to get to know what they like before even starting a design. This way the transition between initial ideas and final design becomes a much smoother process. Charlotte gave me a short brief of “Vintage, Blue and Pink”, plus a few examples she found on the web. I then created a Pinterest board and gathered more ideas, sharing these with Charlotte and narrowing down her favourites. After studying the logos and images she liked and the ones she discarded, I then knew to leave certain elements out of my design and include others.

Planning + observation = happy customers + happy Rather Fine Design!